SecretSpot Surf Shop
Logo
Logo Colourways
Colour Palette
Logo Marque
Logo Marque Colourways
Brand Application - Signage
Brand Application - Business Cards
Surfboards
Skateboards
Clothing
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Secret Spot Surf Shop
Brand Identity, Marketing materials, Advertising, Stationery, Signage, Skateboards, Surfboards, T-shirts
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Secretspot is a surfboard and lifestyle shop. Established in 1989, Secretspot’s aim was to look after the local Scarborough surfers and skaters in a relaxed and friendly atmosphere while providing them with all the equipment and guidance for their lifestyle choice. Secretspot has grown in size and reputation. Providing a quality service to customers from all walks of life and all over the world, and staying true to their roots in surf, skate and snow.
The brief was to develop an identity for Secretspot that reflects the feel of the store, the stock, its heritage, and also its staff and owner who all ‘do’ at least one of these sports.
The new identity is relevant, true to its roots and connects the target audience, remaining fresh and interesting across an extensive range of applications - clothing, stickers, signage, promotional materials, skateboards and surfboards.