Hype Type Studio

Design & Art Direction

SAGE


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SAGE
Design and art direction for monthly magazines and marketing materials

The magazine guidelines were designed to grow and evolve with the Sage brand. With this in mind we took the core brand elements and developed a style to reach the brand’s creative potential. Illustration gave a visual representation of specific business drivers, with each image focusing on a different message shared with their customers. Complimenting other elements of the brand we used the illustrations to give personality, and reinforce the message throughout each issue.