http://www.hypetype.co.uk Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction Fri, 17 May 2013 16:02:06 +0000 http://www.hypetype.co.uk en http://hypetype.co.uk/New-Balance-Numeric-2013-Collection http://hypetype.co.uk/following/hypetype.co.uk/New-Balance-Numeric-2013-Collection Fri, 17 May 2013 16:02:06 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 5472272 New Balance Numeric — Holiday 2013 design and art direction — Continuing my work with New Balance Numeric (NB#) I was commissioned to design and art direct the catalogue, advertising and promotional material for the Holiday 2013 Collection and Showcase. New Balance has a unique heritage and a strong reputation for comfort, fit, quality and technical materials. New Balance Numeric (NB#) combines both tradition and innovation with a genuine passion for skateboarding. I was approached by NB# to develop the Art Direction for this new brand and design the first catalogue to showcase the line. Though New Balance historically has always had numbered shoes, the Numeric line adds a name to each of the numbered models - with influence drawn from various parts of Boston. Officially, the Logan 637, Stratford 479, Brighton 344 and Quincy 254 all combine elements of their signature runner (574), but with limited stitch-lines, appropriate skate textiles and of course familiar NB design cues. <img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype_1_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype_1_o.jpg" data-mid="30419537" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-2_o.jpg" data-mid="30419540" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-3_o.jpg" data-mid="30419541" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-4_o.jpg" data-mid="30419542" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-5_o.jpg" data-mid="30419545" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-6_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-6_o.jpg" data-mid="30419549" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-7_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-7_o.jpg" data-mid="30419552" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-8_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-8_o.jpg" data-mid="30419554" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-9_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-9_o.jpg" data-mid="30419556" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-10_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-10_o.jpg" data-mid="30419557" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-11_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-11_o.jpg" data-mid="30419559" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-12_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-12_o.jpg" data-mid="30419562" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-13_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-13_o.jpg" data-mid="30419565" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-14_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload158.cargocollective.com/1/3/121107/5472272/NB-_2013_hypetype-14_o.jpg" data-mid="30419566" border="0" align="left"/> New Balance Numeric — Holiday 2013 design and art direction — Continuing my work with New Balance Numeric (NB#) I was commissioned to design and art direct the... http://hypetype.co.uk/Motive-Creative http://hypetype.co.uk/following/hypetype.co.uk/Motive-Creative Wed, 03 Apr 2013 21:03:34 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 5232410 Motive Creative Art direction, Website, Design — Website design for Motive Creative, Los Angeles. Motive Creative was formed in 2008 and quickly became known throughout the theatrical marketing community for their award winning campaigns. <img src="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-1_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-1_o.jpg" data-mid="28672252" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-2_o.jpg" data-mid="28672253" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-3_o.jpg" data-mid="28672255" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-4_o.jpg" data-mid="28672270" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-5_o.jpg" data-mid="28672281" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-6_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-6_o.jpg" data-mid="28672283" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-7_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-7_o.jpg" data-mid="28672287" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-8_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-8_o.jpg" data-mid="28672290" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-9_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5232410/Motive_website_hypetype-9_o.jpg" data-mid="28672300" border="0" align="left"/> Motive Creative Art direction, Website, Design — Website design for Motive Creative, Los Angeles. Motive Creative was formed in 2008 and quickly became known... http://hypetype.co.uk/Juice-Served-Here http://hypetype.co.uk/following/hypetype.co.uk/Juice-Served-Here Wed, 20 Mar 2013 17:30:18 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 5225656 Juice Served Here Art direction, Identity, Branding, Design — Brand design for Fresh Pressed Juice Bar.<img src="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-1_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-1_o.jpg" data-mid="28101979" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-2_o.jpg" data-mid="28101984" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-3_o.jpg" data-mid="28101989" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-4_o.jpg" data-mid="28101993" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload146.cargocollective.com/1/3/121107/5225656/Juice_Served_Here_HypeType-5_o.jpg" data-mid="28102001" border="0" align="left"/> Juice Served Here Art direction, Identity, Branding, Design — Brand design for Fresh Pressed Juice Bar. http://hypetype.co.uk/Nike-Jordan-All-Star-Weekend-13 http://hypetype.co.uk/following/hypetype.co.uk/Nike-Jordan-All-Star-Weekend-13 Sat, 02 Mar 2013 17:42:20 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 5066211 ASW '13 - Jordan Brand / Nike Art direction, Identity, Design — I was commissioned by Nike to develop a dynamic graphic system of elements versatile enough to extended across multiple mediums for use as part of a unique customisation package. The final package included a custom metal box which contained a pair of custom Jordan XX8s, t-shirts, badges and patches. Final products were offered to consumers as a part of the Air Jordan XX8 launch during the basketball All Star Weekend in Houson.<img src="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-1_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-1_o.jpg" data-mid="27346710" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-2_o.jpg" data-mid="27346713" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-3_o.jpg" data-mid="27346715" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-4_o.jpg" data-mid="27346717" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-5_o.jpg" data-mid="27346720" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-6_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-6_o.jpg" data-mid="27346721" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-7_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-7_o.jpg" data-mid="27346722" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-8_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload138.cargocollective.com/1/3/121107/5066211/ASW2013_hypetype_jordan_nike-8_o.jpg" data-mid="27346725" border="0" align="left"/> ASW '13 - Jordan Brand / Nike Art direction, Identity, Design — I was commissioned by Nike to develop a dynamic graphic system of elements versatile enough to... http://hypetype.co.uk/Russell-Westbrook-Jordan-Brand http://hypetype.co.uk/following/hypetype.co.uk/Russell-Westbrook-Jordan-Brand Tue, 26 Feb 2013 14:30:46 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 4490047 Russell Westbrook - Jordan Brand / Nike Art direction, Identity, Design — Logo design for Russell Westbrook. The powerful logomark or the two-time NBA All-Star player represents the youthful confidence that Russell exudes both on and off court. The logo draws inspiration from the rebellious attitude inherent in southern California surf and Skate cultures. <img src="http://payload109.cargocollective.com/1/3/121107/4490047/Jordan_russell_westbrook_logo-1_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload109.cargocollective.com/1/3/121107/4490047/Jordan_russell_westbrook_logo-1_o.jpg" data-mid="25806275" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/3/121107/4490047/Jordan_russell_westbrook_logo-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload109.cargocollective.com/1/3/121107/4490047/Jordan_russell_westbrook_logo-2_o.jpg" data-mid="25806278" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/3/121107/4490047/Jordan_russell_westbrook_logo-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload109.cargocollective.com/1/3/121107/4490047/Jordan_russell_westbrook_logo-3_o.jpg" data-mid="25806282" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/3/121107/4490047/Jordan_russell_westbrook_logo-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload109.cargocollective.com/1/3/121107/4490047/Jordan_russell_westbrook_logo-4_o.jpg" data-mid="25806287" border="0" align="left"/> Russell Westbrook - Jordan Brand / Nike Art direction, Identity, Design — Logo design for Russell Westbrook. The powerful logomark or the two-time NBA All-Star... http://hypetype.co.uk/OBEY-Clothing-UK-2013 http://hypetype.co.uk/following/hypetype.co.uk/OBEY-Clothing-UK-2013 Fri, 25 Jan 2013 15:27:46 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 3728728 OBEY Clothing (UK) Art Direction, Website, Online Store — Obey Clothing continues to spread Shepard Fairey’s message through Men’s and Women’s fashion. The websites are an online extension of the Obey campaign which has become an important urban phenomenon, subconsciously touching those well aware of their environment. — www.shop.obeyclothing.co.uk www.obeyclothing.co.uk<img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-1_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-1_o.jpg" data-mid="25816249" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-2_o.jpg" data-mid="25816252" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-3_o.jpg" data-mid="25816255" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-4_o.jpg" data-mid="25816260" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-5_o.jpg" data-mid="25816264" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-6_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-6_o.jpg" data-mid="25816269" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-7_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_white-7_o.jpg" data-mid="25816272" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/obey-mobile-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/obey-mobile-2_o.jpg" data-mid="27843430" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-2_o.jpg" data-mid="25816557" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-3_o.jpg" data-mid="25816563" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-4_o.jpg" data-mid="25816577" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-5_o.jpg" data-mid="25816583" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-6_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-6_o.jpg" data-mid="25816589" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-7_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-7_o.jpg" data-mid="25816594" border="0" align="left"/><img src="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-8_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload71.cargocollective.com/1/3/121107/3728728/Obey_website_black-8_o.jpg" data-mid="25816600" border="0" align="left"/> OBEY Clothing (UK) Art Direction, Website, Online Store — Obey Clothing continues to spread Shepard Fairey’s message through Men’s and Women’s fashion. The... http://hypetype.co.uk/New-Balance-Numeric http://hypetype.co.uk/following/hypetype.co.uk/New-Balance-Numeric Wed, 16 Jan 2013 07:26:11 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 4184384 New Balance Numeric design and art direction — New Balance has a unique heritage and a strong reputation for comfort, fit, quality and technical materials. New Balance Numeric (NB#) is the first collection that combines both tradition and innovation with a genuine passion for skateboarding. I was approached by NB# to develop the Art Direction for this new brand and design the first catalogue to showcase the line. Though New Balance historically has always had numbered shoes, the Numeric line adds a name to each of the numbered models - with influence drawn from various parts of Boston. Officially, the Logan 637, Stratford 479, Brighton 344 and Quincy 254 all combine elements of their signature runner (574), but with limited stitch-lines, appropriate skate textiles and of course familiar NB design cues.<img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-2_o.jpg" data-mid="25517929" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-3_o.jpg" data-mid="25517930" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-4_o.jpg" data-mid="25517936" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-5_o.jpg" data-mid="25517940" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-6_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-6_o.jpg" data-mid="25517942" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-7_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-7_o.jpg" data-mid="25517947" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-8_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-8_o.jpg" data-mid="25517960" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-9_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-9_o.jpg" data-mid="25517963" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-11_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-11_o.jpg" data-mid="25517974" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-10_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-10_o.jpg" data-mid="25517968" border="0" align="left"/><img src="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-12_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload94.cargocollective.com/1/3/121107/4184384/New-Balance-Numeric_HypeType-2-12_o.jpg" data-mid="25517978" border="0" align="left"/> New Balance Numeric design and art direction — New Balance has a unique heritage and a strong reputation for comfort, fit, quality and technical materials. New... http://hypetype.co.uk/Jeff-Lewis-Color http://hypetype.co.uk/following/hypetype.co.uk/Jeff-Lewis-Color Tue, 27 Nov 2012 20:02:51 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 3833207 Jeff Lewis Color identity design and art direction — I was commissioned though Jeff Lewis Design to design the identity and packaging for Jeff Lewis Color line of home interior paints. Jeff Lewis Color simplifies the process of painting your space by offering a core palette of 32 colors in a range of muted neutrals in six different categories. The gloss system is offered in three finishes, simply named: no-gloss, quarter-gloss, and semi-gloss. The product range was hand-crafted by Jeff Lewis. www.jefflewiscolor.com <img src="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-1_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-1_o.jpg" data-mid="23944058" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-2_o.jpg" data-mid="23944063" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-3_o.jpg" data-mid="23944071" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_HypeType-42_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_HypeType-42_o.jpg" data-mid="24007997" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-4_o.jpg" data-mid="23944079" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-5_o.jpg" data-mid="23944083" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-6_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload76.cargocollective.com/1/3/121107/3833207/Jeff-Lewis_Color_HypeType-6_o.jpg" data-mid="23944084" border="0" align="left"/> Jeff Lewis Color identity design and art direction — I was commissioned though Jeff Lewis Design to design the identity and packaging for Jeff Lewis Color line of... http://hypetype.co.uk/Calvin-Harris http://hypetype.co.uk/following/hypetype.co.uk/Calvin-Harris Tue, 02 Oct 2012 19:43:57 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 3933212 Calvin Harris identity design and art direction — I was commissioned though Vincent Haycock Studio to design a new logo and identity design for Calvin Harris — DJ, singer, songwriter, and record producer. <img src="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-1_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-1_o.jpg" data-mid="22030877" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-2_o.jpg" data-mid="22030874" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-3_o.jpg" data-mid="22030869" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-4_o.jpg" data-mid="22030876" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-5_o.jpg" data-mid="22030865" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-6_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-6_o.jpg" data-mid="22030863" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-7_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload81.cargocollective.com/1/3/121107/3933212/CalvinHarris_HypeType-7_o.jpg" data-mid="22030860" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/3/121107/3933212/calvin_harris_billboard_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload81.cargocollective.com/1/3/121107/3933212/calvin_harris_billboard_o.jpg" data-mid="28814710" border="0" align="left"/> Calvin Harris identity design and art direction — I was commissioned though Vincent Haycock Studio to design a new logo and identity design for Calvin Harris —... http://hypetype.co.uk/POOL-Trade-Show-August-2012 http://hypetype.co.uk/following/hypetype.co.uk/POOL-Trade-Show-August-2012 Fri, 21 Sep 2012 12:09:57 +0000 Hype Type Studio / Paul Hutchison — Graphic Design & Art Direction 4122662 POOL Trade Show August 2012 Event style, design and art direction, brochure, invitation, bags, tshirts, exhibition design — Following the success of the work I did for previous POOL Trade Show shows I was commissioned once again to create and develop the design direction for the August 2012 show in Las Vegas. POOLTRADESHOW is the leading art and design driven fashion tradeshow for emerging brands. Where the visionaries of retail come to scout hot new items designed specifically for the boutique market. From emerging designers to the worlds best graphic artists, POOL is where art and design meet and shape the trends. The show earns its industry reputation as a launching pad for emerging art and design driven brands that quickly become industry household names. <img src="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_1_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_1_o.jpg" data-mid="21648185" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_2_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_2_o.jpg" data-mid="21648188" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_wall_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_wall_o.jpg" data-mid="21913017" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_page_template-5_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_page_template-5_o.jpg" data-mid="21646623" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_page_template-3_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_page_template-3_o.jpg" data-mid="21646606" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_page_template-4_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_page_template-4_o.jpg" data-mid="21646614" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_page_template-61_2000.jpg" width="2000" height="1333" width_o="2000" height_o="1333" src_o="http://payload91.cargocollective.com/1/3/121107/4122662/POOL_page_template-61_o.jpg" data-mid="21770253" border="0" align="left"/> POOL Trade Show August 2012 Event style, design and art direction, brochure, invitation, bags, tshirts, exhibition design — Following the success of the work I...